Core Values

Beautycos innovation, enterprising sharing, corporate citizenship, industry serve the country.

(It represents the survival and development of enterprises, employees and the way to get along, to repay the community for the heart of the motherland.) ）

Business positioning

Dedicated to providing customers with "innovative sanitary products" based on the experience of comfortable water and new health and environmental protection technology, it covers new materials, new technologies and new products in three key areas such as kitchen, bathroom and balcony.

Strategic objectives

Strive for in the next 3-5 years, the company will develop into a domestic innovation in the field of sanitary market leaders, is committed to the innovative technology used in the continuous improvement of domestic kitchen and bathroom products of the health and Environmental protection level, the realization of the company's strategic goal of listing and "Industry serve the country" ideal.

Business philosophy

The company's business philosophy includes the following four connotations:

Integrated innovation: For reference to Europe and the United States and Japan advanced environmental protection concepts and cutting-edge technology, combined with China's market demand and application environment for two times research and integration innovation, and constantly meet the domestic market for environmental quality and comfort needs.

Professional marketing: Through direct sales of personnel, the Internet and three-dimensional digital technology, professional exhibitions, media advertising and other professional marketing methods to promote the company's products and business, through high-quality innovative products, perfect and thoughtful service to continuously consolidate the strategic cooperative relationship with high-quality customers.

Design Aesthetics: Always adhere to the appearance, modelling, color and other aesthetic standards as a guide to research and development, production and promotion of the basic principles.

Integrity Hospitality: Like our eyes to cherish our customer resources to "care, honesty and trustworthiness," the principle of courtesy of customers.